Creating A New Kind Of Brand

February 25, 2019

Creating A New Kind Of Brand

Companies are interesting. Along with creating products people love, they also create a specific type of culture along with the things they sell. From Apple's "Think Different" to Nike's "Just do It", companies are in the business of spreading ideas just as much as they're selling products. And, that's fascinating to me. The problem though, is that all these huge companies are extremely dependent on massive profits in order to stay afloat.

There's a reason why companies spend millions of dollars learning the psychology of human beings. There's a reason why Facebook has optimized ways to keep people on their apps. Understanding what makes people buy things and the environments that help it happen more frequently is imperative to their continued success. But, it's also fueling the madness of consumerism. What if this changed?

What if businesses were spreading ideas that led people away from consumerism? What if businesses promoted simplicity and contentment instead of materialism? Could they survive? In a world dominated by consumerism and materialism it's time to flip the switch.

We're headed in the other direction. Inspiring people to examine what they have, what they actually use, and making buying decisions based off of value rather than feelings. Do I want this? Yes. But, do I need this? If the answer is not yes, then we need to analyze if it will add value to our life in an experiential way. If so, then maybe it's worth buying. If it's not going to enhance our life experience and we don't need it, then why should we buy it?

This is the type of mindfulness we need when it comes to buying. These are the ideas we are spreading...




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