Capitalism is an incredible evolution of economy. It drives competition which forces companies to be the best in order to succeed. Even though some people have advantages, every single person can participate. If you create a great product and connect it to the right people, anyone can win. It gives the innovator and dreamer a chance to pursue their passions and make an impact on the world. But, capitalism does have its downfalls.
Because there is so much competition, big companies will try and squash the little ones. Which can cause unethical business practices both environmentally and relationally. In order to win or make more money, businesses will cut their costs in order to be a little cheaper than the competition. In short, they’re willing to sacrifice convenience in order to scale their business instead of being content with a smaller, eco-friendly company. This has to change.
There is a massive need for mindful capitalism. A branch of capitalism that rewards the smaller, niche companies who are able to focus on smaller groups of customers and operate in ethical ways. These companies are eco-friendly in all their processes, ethical in their business relationships, and treat their employees as stakeholders. They’re content with moderate profits in order to remain that way. They reject the need to become a monopoly and embrace their competitors. Eventually this will be the norm in business. Anyone who compromises these things will be unable to compete.
This shift begins with the consumers. Make conscious decisions to support businesses that operate this way and the shift will come even sooner…
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